Reinventing The Wheel

The wheel is symbolic of many things within many religions and creeds. It has been known to represent anything from the Buddhist wheel of transformation to the wheel of Fortune. The wheel's strength is derived from the design of the center hub to the outer rim. The thought put behind its intended use determines it's useable sustainability. While all the same, the wheel remains a device to facilitate movement or transportation while supporting a load.

When building a photography business, it's natural to look for shortcuts to make life easier. But it's not always the wisest thing to do. Going through the process of doing the same thing as everyone else does is part of running a business. Everyone needs to apply for a business license and get a logo, have business cards printed and structure everything  from processes, policy, and pricing not to mention developing your personal vision. This all takes up valuable time.

There are several plug and pray business models for photography. Like Glamour Shots® or Spoiled Rotten where you simply follow their instructions with all their materials, i.e., forms contracts, etc. a model of working someone else's vision and their business model.

The experience and expertise you gain from building your own unique business expressing your photographic vision is the most valuable process to your personal business success. You'll be happier, and most likely have a better chance for success.

I would suggest there are no shortcuts to building the business that's right for you as an artist. So pullup your sleeves and "Reinvent The
Wheel".

David is a NC based photographer. Please subscribe.